India is mainly an agrarian country. Almost two thirds of the country population, nearly 62%, depends on agriculture to make a living. The Green Revolution of the 1970s brought in improved farming techniques, an extension of irrigation facilities, and high-yield grains. Currently, about 43 % of India's area is used for agricultural activity and accounts for 33% of the country’s GDP.

Despite the shrinking share (23%) of the agricultural sector in the economy, a majority of the labour force (nearly 60%) continues to depend on agriculture. One of the problems plaguing the Indian agricultural system is the slow growth of technology in the Indian agricultural sector. The following initiatives should be undertaken in this sector.

Capacity building and strengthening of farmers and their support systems
Increasing the importance of marketing in Indian agriculture
Enhancing the business skills of agricultural research institutions
Developing business development units/ groups as models in potential institutions for business planning
Ensuring market development for commercialization of agro-technologies

The agriculture sector itself is so huge that covering everything has to be an ongoing process. Therefore, a portal is ideally suited for this purpose, as it is a dynamic platform, which can be updated and added on to, as and when required. Through this portal, TERI brings in knowledge of crops that can be of good economic value to farmers. Furthermore, in a small way, TERI would like to attempt creating a backward and forward linkage of high-value crops. Additions of these crops in the cropping pattern of the farmers can result in generating positive economic returns. This knowledge is already being imparted to local farmers through demonstrations of herbal gardening at Supi in Uttarakhand.

The herbs and the crop section have been specifically designed in Hindi for readability to farmers.

Through this portal, TERI disseminates information regarding organic farming, bio fertilizers, and crop management. One of the chief features of this portal is its association with other organizations and agriculture institutes to address farmers’ queries within a specific timeframe. The farmer can pose any query regarding crops, seeds, soil, diseases, and pests, confident that it will be responded to by a pool of agricultural professionals.

The portal also showcases herbal and medicinal products produced by the local farmers from Supi and surrounding villages.